New Victory Blog

The New Victory Blog is a place to learn more about New York's theater for families and the shows we produce. Find out what we do and what we're passionate about—exploring the arts as a family.

Facilities manager Jaymie Bowles takes us through the most exciting additions to our new lobby and reveals what it's like to bring such an in-depth project like this to life!
Jaymie Bowles
As the new facility manager at The New Victory Theater, my job is to manage the operations of the theater's maintenance, cleaning, project management and construction. Since I recently joined the New Vic, I only experienced the original lobby space for a few, short months before we began construction. Though I didn't spend a lot of time with the first space, knowing its history and seeing the impact it had on New York City families made it feel like home. Undeniably, it was bittersweet for us to see it disappear over the summer. However, at the end of the day, the goal of this construction is to revitalize the theater and make it a living, breathing place for children of all ages, backgrounds and abilities to develop a #LoveOfTheater. For those of us who work here, our goal is to make it feel like home again. 

I can't wait to see the audience fall in love with this new, interactive space. Pre-construction, our lobby was brought to life by our programs and events, but the space itself offered very little. As the new space falls into place, I'm thrilled to see the improved lobby emerge brighter, more welcoming and even more fun! All of the New Vic's different departments are busy working on ways to embrace the new elements and to create an imaginative and engaging experience for all.

In 'Phase One'—which you'll see if you join us for The Young King, A Sky for the Bears or The Migration: Reflections on Jacob Lawrence—LuEsther's Lobby has been transformed with a fresh new look, modernized restrooms and an updated merchandise stand. The first thing that I guarantee you'll notice is the addition of colorful and informative digital canvas. It's definitely going to be a big hit! When we saw it turned on for the first time, it was magical. For so long, we only had our imaginations to picture what it would look like. When the switch was finally flipped "on," our whole department let out a collective “ooooohh” of amazement.

The New Space'Phase Two' begins with Jason Bishop: Believe in Magic. The new Jack and Lew Rudin Lobby will open with exciting new ways to engage with the performing arts (including even more, interactive screens), teaching artists and a cafe where you'll find a menu of healthy snacks. In addition to a revitalized comforting, colorful space, the chair lift will be replaced with a ramp to help make the space significantly more ADA-friendly.

Of course, as with any project, there have been challenges along the way (which I've seen first-hand). The images everyone sees on blueprints, diagrams and mock-ups may look perfectly planned, but the truth is the creation of any space—including our lobby—is a lot more hectic than blueprints let on...but also a lot more exciting. There were some adjustments that had to be made in-field and some on-the-fly decisions to keep the project moving forward. But that's the fun part of construction—seeing the images on paper come to life and then being able to change and adjust based on real-life conditions!

I've been in charge of construction projects before at many other locations, but none were as unique as this. Although beginning each project is relatively standard, the separate end products make them all unique. And the end product of this project is going to be phenomenal. From the shape of Lew's Lobby, to the bright color scheme, to the fun furniture for seating, The New Victory is going to be one-of-a-kind and will always stand out!

New Victory Lobby Renderings 2017

Jaymie Bowles Jaymie Bowles was born and raised in Brockton, MA. She graduated from Arcadia University in Glenside, PA with her Bachelor’s Degree in Communications in 2008. She went on to get certified in Broadcasting from The Connecticut School of Broadcasting in 2012 and then Facility Management in 2016. 

As a student at Arcadia University, she secured a work study position within the Facilities Department. There, she progressed from student worker to Assistant Director of the department through Aramark Higher Ed. Jaymie seized the opportunity to move to New York in 2014 to work for New York University Facilities and Construction Management, and she's been a New York resident ever since. 

Two years into her career at NYU, a new and better opportunity at The New Victory Theater in Times Square presented itself. As Facility Manager for The New Victory Theater, she is now in charge of the operations of the theater in the area of maintenance, cleaning, project management and construction. 

And although she works in the heart of NYC, she is still and will always will be a Boston sports fan!

Posted by Beth Henderson

"We shall not cease from exploration, and the end of all our exploring will be to arrive where we started and know the place for the first time." — T. S. Eliot


TXT Marks the Spot
Kids search the program for clues to Knee Deep's TXT Marks the Spot.
We at The New Victory are committed to exploration and discovery. We want our audience members to be excited and to discover something new every time you come to our theater—whether it's your first time or your fiftieth! This philosophy was the impetus for adding TXT Marks the Spot to our Public Engagement programming in 2011.  

TXT Marks the Spot combines digital gaming, scavenger hunts and the performing arts into unique experiences for families to enjoy together. Equipped with a map and a personal mobile device, participating families interact with staff as they roam all around the theater, learning more about the New Vic and the performance they have just seen—like what inspired this year’s adaption of 20,000 Leagues Under the Sea, or learning fun tricks from Mother Africa My Home, or discovering how many angels live on our theater's ceiling. 

For our 2016-17 Season, there will be some exciting changes to the TXT Marks the Spot program:
TXT Marks the Spot
Kids complete activities for The Magic Flute's TXT Marks the Spot.
  1. We will now be offering a new version of TXT Marks the Spot that will be available for families at EVERY show in the season. You read that right, TXT Marks the Spot will be available whether you come on a Friday night to see Chotto Desh or a Sunday matinee to see Water On Mars. Every production, every performance.
  2. You will now be able to play TXT Marks the Spot before or after the show. Don't want to stay later? Come early! Trains running slow and you made it just in time? Stay post-show to play! 
  3. TXT Marks the Spot is not just about the show anymore. Look for clues hidden throughout the building, learn something new about the artists' process and ask ushers specific questions to finish your journey. Families will discover new things about the theater and see the space in a new way each time they participate in TXT Marks the Spot.
  4. With each performance there will also be questions about that specific show. This means families will be able to participate in TXT Marks the Spot each time they visit the theater!

And some things will stay the same:
  1. TXT Marks the Spot is FREE for ticketholders. All you need is a phone that can send and receive text messages. Depending upon your plan, standard messaging rates may apply.  
  2. TXT Marks the Spot is created with your family in mind—each activity is for you and your kid(s) to participate in and enjoy together
  3. TXT Marks the Spot takes about 15-20 minutes to complete. Don't have 15 minutes? Play as much as you can!


TXT Marks the Spot
Audience members submit their guesses for Knee Deep's TXT Marks the Spot.
But don't take our word for it! Hear what others are saying:

— "My son enjoyed TXT Mark the Spot the most. It was a fun activity and we even got to go to places we've never seen before." — Yelena F.
— "The kids loved the mobile scavenger hunt, TXT Marks the Spot!" — Marjory I. 
— "Awesome. Thanks for showing the kids the theater in a terrific way." — Anne D.
— "It was so much fun! Thank you." — Sarah J. 
— "We had a great time, my son loved it!  It's a great addition to the theater going experience for him." — Marianne P.

What should you expect?
  1. Arrive at the theater early or stay after the show!
  2. Find your code to begin TXT Marks the Spot on well—marked signs around the theater.
  3. Start on the digital scavenger hunt by completing tasks and exploring the theater, while getting to know the New Vic and the show you're there to see. 

New Victory Thumb Want to get in on the fun? Join us for TXT Marks the Spot for any one of our shows during the 2016-17 Season
Posted by Beth Henderson
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